A second round of funding later that same year saw the Company raise a further $5 million. The Company completed its first formal round of funding in 2013, raising $3 million from investors including Salzberg’s former employer Bessemer Venture Partners. According to reports, if they began to run low on ingredients one of the co-founders would have to visit a local grocery to ensure all orders were filled. The Blue Apron team began boxing and delivering orders in August 2012, with early customers offered a choice between three meals: fish, poultry, or beef or pork. As neither Salzberg nor Papas had any knowledge of the food industry they decided to bring on chef and food wholesaler Wadiak, a friend of the Salzberg family, as their food expert and Chief Operating Officer.
The eventually developed the concept behind Blue Apron, with the idea of providing a cheap and convenient way for customers to cook interesting and well-balanced meals. After holding a small round of funding among family and friends, the pair began developing business ideas. In 2011 Salzberg and Papas left their full-time jobs to pursue ideas for a start-up company. Historyīlue Apron was founded in 2012 by Matt Salzberg (“Salzberg”), Matthew Wadiak (“Wadiak”) and Ilia Papas (“Papas”). It also provides wine subscriptions and operates an online store. You will receive appropriate portions of butter, shredded cheese and spices but will need to roll fresh pizza dough, chop vegetables, mince garlic and juice lemons, etc.Blue Apron is a food delivery company that provides subscription meal plans and accompanying recipes to customers for a weekly fee. The website lists the calories of each dish, plus the cooking time and wine pairing suggestions. The food arrives in a refrigerated box that can be recycled at home or returned to Blue Apron, and the ingredients are portioned and individually packaged. SOMETHING NEW: Graze Restaurant opens in Little Silver HOW IT WORKS: Blue Apron offers two options: the two-person plan includes three recipes ($59.94, delivered together) and the family plan includes two recipes ($69.92, delivered together) or four recipes ($139.84, split into two deliveries), all of which serve four. The two-person plan offers six choices each week the family plan offers four. Vegetarian options are available for the two-person plan but not the family plan, and there are no vegan options. WHAT I ORDERED: Summer vegetable pizza with a side of garlic-lemon broccolini, and saffron shrimp gnocchi WHO ORDERED: Sarah Griesemer, food writer
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